Erotica LA Was A Huge Success
Annual Consumer Marketplace Flourishes Despite Current Economic Recession

by Jeremy Meyer

click here for more photos of the event

LOS ANGELES - The adult entertainment consumer show Erotica Los Angeles took over the south hall of the Los Angeles convention center on June 12-14 and the fans could not have been happier.

Even as the adult industry contracts due to the struggling economy, Erotica LA flourished with fans wanting to meet their favorite adult celebrities and shop for the best deals on erotic products and services.

The event received impressive media coverage throughout the weekend from mainstream media outlets including ABC, CNN, NBC, E!, G4, and Playboy TV. In addition, pre-show coverage was strong which included multiple mentions by The Tonight Show's host, Conan O'Brien and coverage by Good Day LA's anchor, Steve Edwards.

"There was a continuous line out the door for at least nine hours on Saturday and a lot of the day on Sunday," explains Renee Johnson, the Senior Show Manager. "We're not only super happy for all the consumers that came out, but we're very, very relieved."

In order to drive consumer traffic, AVN partnered with top consumer outlets in Los Angeles, including Power 106, KROQ 106.7, 98.7, the L.A. Weekly and CBS Outdoor. Plus, the internet became more of an integral part of Erotica LA this year than ever before with AVN's first mobile site, and the expanded outreach via social media networks such as Twitter, Facebook and Myspace.

The partnerships worked as Los Angeles was bombarded with outdoor advertising for the consumer show where you the fan can meet your favorite star in real life to buy her movies or get an autograph and a picture.

"Fans really respond well to the social networks because of how personal and interactive they can be - these outlets emulate a community, although virtual, of friends and people of similar interests. Plus they give fans a very intimate look into the lives of their favorite porn stars," explains Cindy Cheer, Erotica LA's Marketing Director. " Twitter was beyond successful for the show due to the number of adult celebrities that have embraced this technology."

According to Ms. Cheer also explained to Private Dancer via email that the social networking aspect was taken to the next level this year leading up to and during the event. The adult industry has embraced this social networking outlets to the best possible way and Ms. Cheer said "Anything from what products would be available to what the porn stars would be wearing was being discussed. This definitely built a lot of excitement."

The real attendee numbers where not available at the time of the writing of this article but walking the show floor, it looked pretty packet and speaking to a few vendors like Creeps Selling Garbage owner who said he had a great show and looked forward to the next one.

Some of the other companies that was on hand to sell product and show off was Wicked Pictures, Jules Jordan Video, Evil Angel, A Touch of Romance, LA Direct Models, Black Market, BlueBird Films, Burning Angel Entertainment, Erotique Entertainment, Inc, Fleshlight, Justin Slayer International, Lucky Devil Entertainment, Sexx University, The Screaming O. That was just some of the companies that was exhibiting at this years show.

Then on Saturday during the show the annual F.A.M.E. Awards took place and even industry members who may not have attended or exhibited at the actual convention showed up in full force to celebrate this consumer award. The F.A.M.E. Awards are very much like the mainstream The People's Choice Awards. The fans are the once that vote for their favorite star to win. If you check out myspace, facebook, twitter leading up to the awards you can see how hard some of the stars and their publicity department work for their fans to know they are up for an award and for weeks and sometimes months the stars are asking their fans to vote for them.

On hand at the event to meet and greet fans and attend the 4th annual F.A.M.E. Awards were hundreds of the world's hottest adult celebrities, including: Tera Patrick, Belladonna, Jenna Haze, Sunny Lane, Joanna Angel and her Burning Angels, Sunny Leone, Monique Alexander, Nikki Benz, Tori Lane, Tori Black, Kagney Linn Karter, Audrey Bitoni, Gianna Michaels, Roxy Reynolds, Lupe Fuentes, Bree Olson, Teagan Presley, Nikki Jayne, Lexi Belle, Lexi Love, Eva Angelina, Kayden Kross, Angelina Armani, and Alexis Texas to name a few.

Plus, there were daily appearances by all the Wicked Pictures Contract Stars: Stormy Daniels, Alektra Blue, jessica drake, Kirsten Price, Mikayla Mendez, Randy Spears and Kaylani Lei.


click here for more photos of the event



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