

Erotica
LA Was A Huge Success
Annual Consumer Marketplace Flourishes
Despite Current Economic Recession

by Jeremy Meyer
click
here for more photos of the event
LOS ANGELES - The adult entertainment consumer show Erotica Los
Angeles took over the south hall of the Los Angeles convention center
on June 12-14 and the fans could not have been happier.
Even
as the adult industry contracts due to the struggling economy, Erotica
LA flourished with fans wanting to meet their favorite adult celebrities
and shop for the best deals on erotic products and services.
The
event received impressive media coverage throughout the weekend
from mainstream media outlets including ABC, CNN, NBC, E!, G4, and
Playboy TV. In addition, pre-show coverage was strong which included
multiple mentions by The Tonight Show's host, Conan O'Brien and
coverage by Good Day LA's anchor, Steve Edwards.
"There
was a continuous line out the door for at least nine hours on Saturday
and a lot of the day on Sunday," explains Renee Johnson, the
Senior Show Manager. "We're not only super happy for all the
consumers that came out, but we're very, very relieved."
In
order to drive consumer traffic, AVN partnered with top consumer
outlets in Los Angeles, including Power 106, KROQ 106.7, 98.7, the
L.A. Weekly and CBS Outdoor. Plus, the internet became more of an
integral part of Erotica LA this year than ever before with AVN's
first mobile site, m.erotica-la.com and the expanded outreach via
social media networks such as Twitter, Facebook and Myspace.
The
partnerships worked as Los Angeles was bombarded with outdoor advertising
for the consumer show where you the fan can meet your favorite star
in real life to buy her movies or get an autograph and a picture.
"Fans
really respond well to the social networks because of how personal
and interactive they can be - these outlets emulate a community,
although virtual, of friends and people of similar interests. Plus
they give fans a very intimate look into the lives of their favorite
porn stars," explains Cindy Cheer, Erotica LA's Marketing Director.
" Twitter was beyond successful for the show due to the number
of adult celebrities that have embraced this technology."
According
to Ms. Cheer also explained to Private Dancer via email that the
social networking aspect was taken to the next level this year leading
up to and during the event. The adult industry has embraced this
social networking outlets to the best possible way and Ms. Cheer
said "Anything from what products would be available to what
the porn stars would be wearing was being discussed. This definitely
built a lot of excitement."
The
real attendee numbers where not available at the time of the writing
of this article but walking the show floor, it looked pretty packet
and speaking to a few vendors like Creeps Selling Garbage owner
who said he had a great show and looked forward to the next one.
Some
of the other companies that was on hand to sell product and show
off was Wicked Pictures, Jules Jordan Video, Evil Angel, A Touch
of Romance, LA Direct Models, Black Market, BlueBird Films, Burning
Angel Entertainment, Erotique Entertainment, Inc, Fleshlight, Justin
Slayer International, Lucky Devil Entertainment, Sexx University,
The Screaming O. That was just some of the companies that was exhibiting
at this years show.
Then
on Saturday during the show the annual F.A.M.E. Awards took place
and even industry members who may not have attended or exhibited
at the actual convention showed up in full force to celebrate this
consumer award. The F.A.M.E. Awards are very much like the mainstream
The People's Choice Awards. The fans are the once that vote for
their favorite star to win. If you check out myspace, facebook,
twitter leading up to the awards you can see how hard some of the
stars and their publicity department work for their fans to know
they are up for an award and for weeks and sometimes months the
stars are asking their fans to vote for them.
On
hand at the event to meet and greet fans and attend the 4th annual
F.A.M.E. Awards were hundreds of the world's hottest adult celebrities,
including: Tera Patrick, Belladonna, Jenna Haze, Sunny Lane, Joanna
Angel and her Burning Angels, Sunny Leone, Monique Alexander, Nikki
Benz, Tori Lane, Tori Black, Kagney Linn Karter, Audrey Bitoni,
Gianna Michaels, Roxy Reynolds, Lupe Fuentes, Bree Olson, Teagan
Presley, Nikki Jayne, Lexi Belle, Lexi Love, Eva Angelina, Kayden
Kross, Angelina Armani, and Alexis Texas to name a few.
Plus,
there were daily appearances by all the Wicked Pictures Contract
Stars: Stormy Daniels, Alektra Blue, jessica drake, Kirsten Price,
Mikayla Mendez, Randy Spears and Kaylani Lei.
click
here for more photos of the event
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